ColemanProduct Catalog – LATAM
Product catalogs are always challenging due to the fact that large amounts of accurate information must be included alongside product images in a new and fresh way. The Coleman product catalog we designed for the company’s Latin American division was no different. Founded in 1914, Coleman is the World’s leading camping and outdoor gear manufacturer of tents, lanterns, coolers, stoves, sleeping bags and more.
The catalog was designed with a narrow die-cut curved inside flap cover, which, opens up to the brand’s world recognizable Coleman red. That red was carried through to the inside cover duotone shot of a couple camping on the beach. The image works in tandem with the catalog’s tagline ‘Share the Adventure’ (Comparte la Aventura) and theme. Other duotone shots were used to introduce each product category. The outside cover and back page was printed on a textured paper to add interest. The piece was produced entirely in Spanish and printed in South America in order to capitalize on logistic savings.