Doctors Hospital – Center for Orthopedics & Sports Medicine Direct Mail
You may not play basketball like the Miami Heat Star Dwayne Wade, but you can have access to the same orthopedic doctors. We designed this piece to highlight the message that you can ‘Go where the pros go’ for your sports injuries and orthopedic surgery related needs. The collateral communicates the benefits of top rate technology, treatment and services that are available to non-celebs at the world-class Center for Orthopedics & Sports Medicine at Doctors Hospital in Coral Gables, Florida.
The piece was designed as a folder with an attached booklet and back pocket with die-cut slit for inserts. Subtle embossing was used to give the name of the hospital more of the weight of a graphic mark, as well as to add elegance and interest to cover. Several inserts were designed to introduce the different doctors and their bios, credentials and photos to potential patients. They, along with other inserts, were designed so they can be added or removed, as needed which gives the piece more longevity as changes in staff or procedures can be made without the need to reprint the entire brochure. An Anatomy 101 insert was created to creatively show the joints of the body, possible conditions and procedures available to correct them in simple graphic form so that future patients might keep it for easy reference.